This thesis sets out to examine whether there is a relationship between financial performance and CSR in fashion companies. Furthermore, there are significant regional differences in different markets; for instance, the European Union aims to counter the negative impact of fast fashion as part of a grander plan to become climate neutral by 2050. Therefore, a regional comparison is of particular interest as environmental regulations are increasing. Since the USA and the EU are home to the largest and most valuable brands to date, these regions will be examined in this thesis. This relationship is measured by using ESG scores as a proxy for CSR. The results stipulate that the relationship between financial performance and CSR activities is weak. Nevertheless, regional context is found to be a significant moderator variable in this relationship. The results indicate that CSR practices are more important in terms of financial performance in the EU.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-481158 |
| Date | January 2022 |
| Creators | Pluntke, Jonathan, Sofie, Jonsson |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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