The goal of my Master's Thesis is to analyze the reasons of Congressman Ron Paul's unsuccessful nomination in US 2012 Presidential elections. The paper is divided into two main chapters; theoretical and applied. The first one is focused on economic policy aspect of his election program, whilst the second is mainly concerned with his communication campaign. In this analysis, I will combine outputs of particular observations of both his presidential campaigns, in 2008 and 2012, with respect to its consistency. Using the political marketing methodology, we should be able to decide whether his fail was caused by the inappropriate selection of election topics, or by the communication campaign itself, or even by combination of both factors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162538 |
| Date | January 2012 |
| Creators | Forman, Jan |
| Contributors | Ježek, Tomáš, Pícl, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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