The aim of my work is the analysis of the company Škoda Auto in the market of China. This market is one of the key market for sales nowadays. Another aim is the analysis of potential countries for expanding of the company and trying to find a suitable strategy for enter. The first part deals with the automotive industry mainly in the domestic market including influence of world crisis. The presentation of the company, the position in the market and operations abroad are described in the second and the third part. The goal of the fourth part is the market of China, where Škoda Auto produces on basis of license. The tools of marketing mix with emphasis on China are included in the fifth part. China disposes of great potential and increasing sales, but there are another possibilities to expand its activities. The company doesn't operate in the markets of Southeast of Asia yet. I tried to find suitable strategies how to enter there.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73847 |
| Date | January 2010 |
| Creators | Tomanová, Veronika |
| Contributors | Zamykalová, Miroslava, Hevešová, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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