The thesis deals with the segmentation of the life insurance market in the Central Region and Prague Region. Master's thesis consists of theoretical and practical parts. In the theoretical part I try to sketech the process of the market segmentation. The aim of the practical part is to find, uncover and then characterize by segments of the market life insurance in the districts of Central Bohemia and Prague.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:8148 |
| Date | January 2008 |
| Creators | Řízková, Michaela |
| Contributors | Koudelka, Jan, Nekovář, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0022 seconds