Third Public Television Service (Channel 3) plays important roles in enhancing sense of community and encouraging involvement in community. The Cable Television Channel Planning and Management Regulations, which was promulgated on December 13 in 2004, indicate clearly that each cable station s third channel is the public channel to practice community people s media access rights. Its major purposes are to protect the freedom of speech, to ensure citizens having channels to express their opinions, and to facilitate the diverse social developments.
Recently, the issue of new immigrants has become the main issue discussed in the society. In the past, scholars apply the theories of society science to the research of the issue of new immigrants. The number of study regarding the interaction of cable station¡¦s public channel is much fewer. This paper aims to use the media access rights and theory of life adjustment of new immigrants from the concept of public channel. Taking KuanSheng CATV Co., Ltd. in Pingtung as the example, we aim to explore if cable station¡¦s third public channel can play a more positive role in enhancing the right to access to the media of new immigrants to reduce digital divide, cultural gap, and life adjustment in addition to the social work unit.
For the aspect of data analysis, a questionnaire was designed according to the research goals and questions, and further in-depth interview was conducted to cover the insufficient parts of questionnaire. Data were collected via either giving away the text of questionnaire or sending email. A total of 323 questionnaires were administered, leaving 176 valid questionnaires. This research has adopted statistical package software for social science including SPSS13.0 and AMOS 4.0 as the tool for data analysis.
The result of research can be described as follows: public channel has brought the positive influence to the adaptability of new immigrants. Among them, programming of public channel and support of government¡¦s policies are not only crucial to public channel¡¦s impacts on the viewing of new immigrants but also the key factors of new immigrants¡¦ adjustment to new life in Taiwan.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0714109-142835 |
| Date | 14 July 2009 |
| Creators | Wang, Ruey-shyang |
| Contributors | Jih-Hwa Wu, Shu-Hen Chiang, Kuang-Wu Koai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714109-142835 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0019 seconds