The Internet booming has changed the traditional way of doing business. Following this trend, the enterprise in general pursues competitive advantages through developing electronic commerce solution for its business. The favorable conditions such as the maturity of technology, the growth of Internet population, and changes in customer needs have prompted many life insurance companies to adopt business models to grasp opportunities in the Internet area.
This research is concerned about the Internet business model for life insurance. Value Chain analysis is first employed to explore the impact of Internet on the life insurance industry. Then brainstorming is sought from domain experts to discover value created in electronic commerce applications. As an evaluation methodology where hard data may be rare or unavailable, the Delphi method is applied to obtain the consensus of experts about the impact and value brought by implementing electronic commerce in life insurance industry. In the final analysis, product innovation, infrastructure management, customer relationship management were employed as major dimensions to analyze results from the Delphi survey.
The propositions concluded for constructing the business model are as follows: First, as information technology becomes more accessible, life insurance company can provide promotion online, insurance purchase online, discount of insurance fee and customer service online to target customers in different markets. Second, life insurance company must do business process reengineering when they decide to adopt electronic commerce. Third, life insurance company can view the Internet as an information-based channel, which can provide transparent and immediate information and then can provide the personal facility for customer to raise customers¡¦ trust and loyalty. Fourth, as the electronic commerce environment of the life insurance industry as a whole is not mature yet, the current implementation of relevant business models is aimed mainly for cost reduction.
In summary, the research suggests that life insurance company should redesign the business process to cooperate with insurance purchase online and sales agents should transform toward the role of providing consultation services to their customers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724102-215911 |
| Date | 24 July 2002 |
| Creators | Lin, Pei-Hua |
| Contributors | Chin-Fu Ho, Wen-Hsiung Wu, Yi-miing Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724102-215911 |
| Rights | restricted, Copyright information available at source archive |
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