by Yew Sum. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 57). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- RESEARCH OBJECTIVES --- p.3 / Purpose of This Study --- p.3 / Scope of This Study --- p.3 / Chapter III --- LITERATURE REVIEW --- p.4 / Human Values and Value System --- p.4 / Lifestyle --- p.5 / Application of Lifestyle --- p.8 / Chapter IV --- RESEARCH METHODOLGY --- p.10 / Research Design --- p.10 / Sample Selection --- p.10 / Survey Design --- p.10 / Questionnaire Development --- p.11 / Timing of the Survey --- p.12 / Chapter V --- ANALYSIS OF FINDINGS --- p.13 / Response Rate --- p.13 / User Groups Found --- p.13 / User Groups --- p.15 / Other Findings --- p.19 / WWW Usage --- p.19 / Hardware Resources Used --- p.20 / Demographics --- p.21 / Chapter VI --- LIMITATION OF THE STUDY --- p.22 / Response and Non-Response Bias --- p.22 / Sample Selection Bias --- p.22 / Language used in Questionnaire --- p.23 / Chapter VII --- PREVIOUS STUDIES --- p.24 / VALS2 IN THE US --- p.24 / Lifestyle Research in Hong Kong --- p.27 / Internet User Surveys --- p.29 / Survey in the US --- p.29 / Survey in Hong Kong --- p.29 / Comparison of Studies --- p.31 / Lifestyle Groups --- p.31 / Demographics and Hardware Resources --- p.32 / Chapter VIII --- FUTURE RESEARCH DIRECTIONS --- p.33 / APPENDIX --- p.34 / BIBLIOGRAPHY --- p.57 / Books --- p.57 / Serials --- p.57 / Web Sites --- p.57
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321789 |
| Date | January 1997 |
| Contributors | Yew, Sum., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vi, 57 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.002 seconds