Abstract
The delivered quantity of TFT-LCD of Taiwan is more than that of Japan in the first quarter 2002. It pushes Taiwan to the position of NO2 in the world, only next to Korea. Hence Taiwan government has included the TFT-LCD industries as the strategic industries to develop. In the near future, we can forecast that TFT-LCD will succeed the semi-con- ductor industry to stand for the star industry of Taiwan. It is expectable that the TFT-LCD industry will help developing our electronic industry and contribute to the national economy. Back Light Modules are the most important key components in this industry. Especially after the newly risen TFT-LCD causing the CRT substitution effect which will bring in considerable business opportunity. Aparently, to be a key component of TFT-LCD, the Back Light Modules industry will possess limitless opportunity.
This thesis trying to take ¡§K¡¨ company as an example for exploring that how the traditional CRT components factory stride across to the TFT-LCD components---Back Light Modules industry. How to create the synergy and competitive advantages by using the current visible and invisible resources of the CRT components. By way of the benchmark enterprise to establish the challenge target and point out the superiority & inferiority of both parties clearly and also to analyse the opportunity and threat of ¡§K¡¨ company. Eventually, this thesis also trying to analyse what necks will be met and the strategies to break through on challenging the benchmark enterprise. Hoping it will be valuable to those enterprises that intended to invovle in these similar industries.
The focus conclusions of this study will be as below:
1. Hi-tech industry will lose their competitiveness easily. Enterprise can¡¦t make their original industry a last-ditch defense. They should strid across to the newly industry actively and steadily to look for the hope of future in the newly industry.
2. Although the traditional industry have played an important role on the economic miracles in Taiwan, but we also have faced the keen competition from Main Land China as well as the newly risen industrialized countries. In addition to speculating on how to strengthen our competitiveness advantage to meet head on the local competition, we also need to conceive of the necessary stategies and overall arrangement to defeat Main Land China.
3. ¡§K¡¨ company has the sustained competitive advantages. Perhaps the prices offered maybe not the cheapest but combined with the excellent product and superior service quality that should make customers feel cheap and fine.
4. The labor¡¦s technical capability will be the key competitive weapon in the 21 century.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0815103-162032 |
| Date | 15 August 2003 |
| Creators | Hong, Su-Sheng |
| Contributors | Jason Huang, Chang-yung Liu, Iuan-yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815103-162032 |
| Rights | restricted, Copyright information available at source archive |
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