Affinity marketing in the credit card business in Hong Kong: a marketing plan for launching an university alumni card.

Description

by Chiang Kwok Keung, Eric, Fung Shun Ching, Katherine. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf [9]

Links & Downloads

1. cuhk:318362
2. http://library.cuhk.edu.hk/record=b5886002
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318362

Tags

Loans, Personal

Loans, Personal--China--Hong Kong

Credit cards--Marketing

Bank credit cards--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318362
Date	January 1989
Contributors	Chiang, Kwok Keung., Fung, Shun Ching., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, v, 53, [9] leaves : 1 ill. ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)