This work examines hyper-local media in relation to global economic recession and new media phenomenon. The definition of hyper-local media is suggested in the geographical and communities context. Practical part of the study describes Naše adresa project, whose aim is to fulfill the principles of hyper-local news in the Czech Republic. There is also a proposal of community integration of Naše adresa project web part with the existing social networks like Facebook.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17136 |
| Date | January 2010 |
| Creators | Diviš, Jan |
| Contributors | Pavlíček, Antonín, Zářecký, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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