The aim of this thesis is to provide an insight into theoretical and practical aspects of an analytical tool developed by Ondřej Funiok, Vilém Kalus, Tomáš Rosenberger and Martin Matějka at the University of Economics in Prague. The goal was to develop a tool which could be used for an analysis of human movement within a given place (e.g. retail store) and which could leverage traditional customers' data like age, gender or profession in order to enrich outcomes of conducted analysis, as well as provide a new segmentation of these customers based on their movement. Given that, one of the possible scenarios is that marketers would be able to finely-target their campaigns and use the space more effectively. The thesis contains a short introduction to Location Intelligence as a category of systems which the developed tool belongs to. Further a research of existing theses, articles etc., as well as already available products is conducted. Since a documentation of web services' application interface has proved to be an important aspect of the development, a research and comparison of supporting tools follows. Fourth and fifth chapters are of rather practical nature -- the first of them is about an overall design and architecture of the developed tool, while the second one describes the used application interface and its documentation in detail together with the most important aspects of a backend component -- so called ,,GA-Server``.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192369 |
| Date | January 2014 |
| Creators | Matějka, Martin |
| Contributors | Novotný, Ota, Pour, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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