This study reviews the effect of Internet bookings on the Central Florida lodging market over the past five years. As the number of lodging accommodations booked directly by the consumer over the Internet continues to increase, the ramifications brought about by this emerging distribution channel have not been fully investigated or interpreted. This study observes how Internet-enabled distribution channel bookings have trended in occupancy and average daily rate in the Central Florida lodging market in the past five years. Specifically the author segmented the survey respondents into the lodging product service categories of budget, moderate, upscale and luxury to analyze if there were any observable trends between the categories over the past five years. The author also segmented the respondents into the lodging geographic sub-categories of airport, downtown, suburban and resort/attractions area to determine if there were any observable trends between the sub-classifications over the past five years. Utilizing a descriptive approach, the author determined that each product service category and lodging sub-classification displayed continuous growth in Internet-enabled distribution channel bookings over the five-year period of 1999-2003. The author also observed that each product service category continuously represented a discounted Internet distribution channel rate over the five-year period of 1999-2003. This analysis suggests that lodging properties in the Central Florida market are discounting their Internet-enabled distribution channel rates in comparison to the property's overall average rate. At the same time, these properties appear to be increasing their Internet-enabled distribution channel bookings as a percentage of overall bookings.
| Identifer | oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:etd-1242 |
| Date | 01 January 2004 |
| Creators | Smith, Scott |
| Publisher | STARS |
| Source Sets | University of Central Florida |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Electronic Theses and Dissertations |
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