This diploma thesis aims to review and assess a current state of Czech retail market with fast-moving consumer goods and to analyze a logistic base of leading retail chains doing business in the Czech Republic. A reader can learn about development of retail in the last few years, but also about prediction of the future trends. Based on the theoretical background regarding retail and logistics, the analysis of particular leading companies is made. Moreover, possible future efficiency improvements of companies' process which could lead to better market position are considered. The result of the thesis is the clear picture of well operating retail chain, its logistics and a flow of the goods into the retail market as a whole.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75120 |
| Date | January 2010 |
| Creators | Králová, Veronika |
| Contributors | Pernica, Petr, Mervart, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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