The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty /

Description

Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008. / Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/423702105
Date	January 2008
Creators	Jeon, Sang Mi.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.
Source	Connect to online resource - MSU authorized users