Motivations for Chinese and Indian consumers to buy luxury brands a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2008 /

Description

Dissertation (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print (81 leaves ; 30 cm.) in the Archive at the City Campus (T 658.8343 HEI)

Links & Downloads

1. http://hdl.handle.net/10292/512

Tags

Brand choice. Luxuries.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/456275815
Date	January 2008
Creators	Heinemann, George.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here to access this resource online