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The role of product line length for brands marketing horizontally differentiated products

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:z603r121j
Date January 2016
CreatorsWang, Wei-Lin
ContributorsDemetrios Vakratsas (Supervisor)
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationPid: 143804

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