This research investigates the conditions under which customer information provided during the new product development (NPD) process improves business performance for radical innovations. I develop a model of the relation between customer inputs and business performance of the radical innovation. The model includes: 1) the technology and market information obtained from the customer, 2) the phase of the NPD process in which the information is obtained, and 3) the firms organizational learning (i.e., information acquisition, information utilization, information dissemination, and organizational memory of the firm). The model was estimated with survey data from managers responsible for product development in the medical device market (N=152). The findings suggest there are multiple factors that affect the business performance of a radical new product. First, at the project level, the results show that the type of information obtained from the customer and when it is obtained significantly affect the products business performance. Secondly, the firms organizational learning capabilities are part of a complex relationship which lead to the success of a new product. Finally, the post-hoc analysis of the interactions of organizational learning with the customer information and product business performance suggests different strategies are appropriate depending upon the state of a firms organizational learning capabilities.
| Identifer | oai:union.ndltd.org:VANDERBILT/oai:VANDERBILTETD:etd-04032007-131808 |
| Date | 16 April 2007 |
| Creators | Johnson, Joshua H. |
| Contributors | David M. Dilts, Ruth N. Bolton, David A. Owens, Robert L. Galloway, Jr. |
| Publisher | VANDERBILT |
| Source Sets | Vanderbilt University Theses |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.library.vanderbilt.edu/available/etd-04032007-131808/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Vanderbilt University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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