Experiential marketing exploring the dimensions, characteristics, and logic of firm-driven experiences /

Description

Thesis (Ph.D.)--University of Nebraska-Lincoln, 2008. / Title from title screen (site viewed Oct. 31, 2008). PDF text: iii, 317 p. ; 2 Mb. UMI publication number: AAT 3307116. Includes bibliographical references. Also available in microfilm and microfiche formats.

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/277283198
Date	January 2008
Creators	Lanier, Clinton D.
Source Sets	OCLC
Language	English
Detected Language	English