The aim of thesis is a marketing analysis in relation to the emerging enterprise and creating a business plan. Marketing analysis, in addition to the characteristics of the enterprise, business activity and financial plan, form a significant part of the business plan. It has substantial and great importance in the business plan and especially for business activity. The external environment, market, branch, competitors, suppliers, customers, opportunities and threats were examined in relation to the emerging enterprise. STEP analysis, SWOT analysis, Porter´s model and questionnaire were used. The obtained data served as the basis for the processing of a business plan and evaluating the success of the business activity.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:51267 |
| Date | January 2009 |
| Creators | POŘÁDKOVÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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