This master’s thesis is focused on creating an application for survey analysis. In the first section are theoretical foundations of a direct marketing and Business Intelligence. The next chapter focuses on available tools for data analysis and BI. Analysis and preparation of input data are also included in this part. Finally, the solution proposal is presented.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223399 |
| Date | January 2012 |
| Creators | Janata, Michal |
| Contributors | Dostál, Petr, Kříž, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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