This diploma thesis focuses on the design of marketing strategy of new product implementation at dance club Olymp Olomouc, which are courses for seniors. On the basis of theoretical knowledge and application of selected marketing methods is formed the proposal of appropriate marketing strategy. The outcomes of this thesis are specific proposals for individual parts of the marketing strategy by the extended marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241529 |
| Date | January 2016 |
| Creators | Jendrulková, Tereza |
| Contributors | Odstrčil, Petr, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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