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Nové marketingové koncepty v nabídce stravovacích služeb / New hospitality marketing concepts

The thesis deals with new hospitality marketing concepts and presents some interesting concepts created in the last decade. The aim of this thesis is to analyze concepts, evaluate demand among potential customers for new concepts and design unique hospitality marketing concept. The theoretical part deals with the marketing definition and clarification of what marketing includes. In the analytical part, there are new hospitality marketing concepts described in general, and then the concepts for selected segment -- parents with children. For the purpose of this thesis was created a questionnaire, which examines the demand for new concepts and customer satisfaction or dissatisfaction with the existing hospitality concepts. Results are presented in a separate chapter. The thesis concludes with a new design concept, its description, competitive analysis and marketing mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162398
Date January 2011
CreatorsMrázková, Hana
ContributorsValentová, Jana, Dragula, Ladislav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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