This diploma thesis focuses on the use of internal marketing in the corporate practice of particular companies in the area of increasing the satisfaction of employees. An important element is the analysis of the current state of the corporate environment and employee satisfaction research, which is a key starting point. Part of the thesis is the proposals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319236 |
| Date | January 2017 |
| Creators | Urbánková, Simona |
| Contributors | Hytychová, Kristýna, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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