The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399413 |
| Date | January 2019 |
| Creators | Nitranová, Nikola |
| Contributors | Zich, Robert, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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