Finally I would like to summarize what is evidenced by the results of my work. In case that the activity of SOS, SIC is for some of the consumers really distant can be caused by e.g. that is used only some of the marketing instruments which do not adequately inform. For this reason were suggested some of other possibilities, how to use the marketing instruments and with this to get into the subconscious of the consumers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:53659 |
| Date | January 2010 |
| Creators | URBÁNKOVÁ, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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