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Struktura a využití Guerilla marketingu v praxi / Structure and application of guerilla marketing in practise

Dissertation "Structure and application of guerilla marketing in practise" is concerned with detailed analysis of different types of guerilla marketing. It finds recommendation for an application of each type in dependence on the type of company. It uses a lot of real examples for this purpose. This dissertation also offers modern rules for creating efficient and succesfull guerilla campain. It is also concerned with the guerilla marketing legislation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75959
Date January 2009
CreatorsErtelt, Marek
ContributorsČerná, Jitka, Tošnar, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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