The thesis deals with new hospitality marketing concepts and presents some interesting concepts created in the last decade. The aim of this thesis is to analyze concepts, evaluate demand among potential customers for new concepts and design unique hospitality marketing concept. The theoretical part deals with the marketing definition and clarification of what marketing includes. In the analytical part, there are new hospitality marketing concepts described in general, and then the concepts for selected segment -- parents with children. For the purpose of this thesis was created a questionnaire, which examines the demand for new concepts and customer satisfaction or dissatisfaction with the existing hospitality concepts. Results are presented in a separate chapter. The thesis concludes with a new design concept, its description, competitive analysis and marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162398 |
| Date | January 2011 |
| Creators | Mrázková, Hana |
| Contributors | Valentová, Jana, Dragula, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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