Baigiamojo darbo tikslas - atskleidus medicininio turizmo plėtros veiksnius ir sąlygas nustatyti jo tolimesnio vystymosi galimybes. Teorinėje darbo dalyje analizuojama medicininio turizmo samprata, plėtros veiksniai, nagrinėjama, kaip segmentuojama medicininio turizmo rinka, kas būdinga medicininio turizmo produktui, marketingui. Analitinėje darbo dalyje analizuojama pasaulinė ir Lietuvos medicininio turizmo rinka, pateikta empirinio tyrimo metodologija, išanalizuoti atlikto empirinio tyrimo (specialistų interviu) rezultatai. Projektinėje darbo dalyje pateikiami praktiniai medicininio turizmo plėtros sprendimai Lietuvai – apibrėžiamas medicininio turizmo produktas, kainos, aptarnavimo, informavimo ir rėmimo bei kiti svarbūs sprendimai. / The goal of diploma paper - to reveal factors and conditions of medical tourism development and to identify possibilities of its further development.The diploma paper contains three main parts. In the theoretical part the concept of medical tourism, factors of its development, segmentation of its market, peculiarities of its product and marketing are analyzed. In the analytic part global and Lithuanian market of medical tourism is analyzed. The methodology of empirical research is prepared and results of empirical research are analyzed. In the projective part practical solutions for medical tourism further development are prepared: the target market is identified, decisions of medical tourism product, price, services, importation, promotion and other are given.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2014~D_20141209_163859-55039 |
| Date | 09 December 2014 |
| Creators | Kuzmickaitė, Simona |
| Contributors | Klebanskaja, Nina, Vytautas Magnus University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vytautas Magnus University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141209_163859-55039 |
| Rights | Unrestricted |
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