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Previous issue date: 2013-09-27 / The goal of this research was to analyze the model of strategic management of the
MPRN concerning the methodological guidelines presented by Balanced Scorecard.
It is based in a theoretical referential which contemplates the themes, new public
management, strategic management and Balanced Scorecard, focusing on applying
the methodology in the public sector. This research is classified as descriptive and
exploratory. According to the methods applied, it is a case study and, according to its
approach, it is qualitative. The subjects of this research are members of the institution
involved in the process of its strategic management. The data was collected by
means of semi-structured interviews and document analysis, done by means of
method content analysis. Concerning the goal of this research, it points out that the
MPRN has not concluded the implantation cycle of Balanced Scorecard, furthermore,
important flaws in the steps of organizational alingment have been identified,
specially when it refers to communication policy, implementing incentive actions and
focused training in developing competences. It yet reveals that the implantation of
BSC has allowed the introduction of changes in the Institution dynamics to seek
better results, however the MPRN has faced and has not adequately gotten over the
same difficulties reported in various cases of BSC implantation in public
organizations / A pesquisa teve por objetivo analisar o modelo de gest?o estrat?gica do MPRN a luz
das diretrizes metodol?gicas apresentadas pelo Balanced Scorecard. Fundamentase
em um referencial te?rico que contempla as tem?ticas, Nova Gest?o P?blica,
Gest?o Estrat?gica e Balanced Scorecard com foco na aplica??o da metodologia no
setor p?blico. Classifica-se como uma pesquisa descritiva e explorat?ria. Segundo
os m?todos empregados ? um estudo de caso e quanto ? forma de abordagem ?
qualitativa. Os sujeitos da pesquisa s?o integrantes da Institui??o envolvidos no
processo de gest?o estrat?gica da Institui??o. Os dados foram coletados atrav?s de
entrevista semiestruturadas e an?lise documental e a an?lise foi realizada por meio
do m?todo de an?lise de conte?do. Em rela??o ao objetivo da pesquisa, o trabalho
aponta que o MPRN n?o concluiu o ciclo de implanta??o do Balanced Scorecard,
al?m disso, foram identificadas importantes falhas nas etapas de alinhamento
organizacional, especialmente no que se refere ? pol?tica comunica??o, implanta??o
de a??es de incentivos e treinamento com foco no desenvolvimento de
compet?ncias. Releva, ainda, que a implanta??o do BSC permitiu introduzir
mudan?as na din?mica da Institui??o em busca de melhores resultados, por?m o
MPRN deparou-se e n?o superou adequadamente as mesmas dificuldades
relatadas em v?rios casos de implanta??o do BSC em organiza??es p?blicas
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12225 |
| Date | 27 September 2013 |
| Creators | Lima, Jean Marcel Cunto |
| Contributors | CPF:36936561420, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789466Z5, Fernandes, Antonio Sergio Araujo, CPF:50918125553, http://lattes.cnpq.br/6801465547614647, Costa, Benny Kramer, CPF:32851120425, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782176P6, A?ez, Miguel Eduardo Moreno |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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