In my Master’s thesis, I want to concentrate on the problems of CRM systems. Utilization CRM is eventual solution for small enterprise in this complicated economic situation. The aim is selection and appointment the final product with the selected company and to extend and improve it further according to the client’s wishes. Efficient strategy of customer relation management is competitive advantage for each company and it's benefit for company and customer too.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222230 |
| Date | January 2009 |
| Creators | Novák, Lukáš |
| Contributors | MBA, Matěj Adam,, Dydowicz, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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