In my work I deal with the issue of data mining and its use in the commercial sphere. Specifically, I focused on marketing and sales forecast. The aim of my work was first to assemble knowledge from data mining and then use it to create sales forecasts using data mining add-on for Excel. In the first part I gather the theoretical information about data mining. I focused on definition, the methodology, algorithms and of course on the most frequent usage. The second part consists of the practical application of acquired knowledge. I focus on making the sales forecast of HERO CZECH company. I used data mining add-on for Microsoft Excel 2007. Results are compared with real forecasts prepared by the Key Account Manager. Results of my work proved that forecasts from data mining add-on for Excel were not more accurately than the existing ones from Key Account Manager. Nevertheless, I believe that the use of data mining methods have found use in preparing the forecast, at least as a means of support.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77152 |
| Date | January 2009 |
| Creators | Ďurkovský, Jaroslav |
| Contributors | Novotný, Ota, Maryška, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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