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Analýza marketingového plánu společnosti ZOO Praha / The analysis of the marketing plan of company ZOO Prague

The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192519
Date January 2013
CreatorsZavadilová, Jana
ContributorsChylíková, Hana, Handlová, Anna
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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