Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:388961 |
| Date | January 2018 |
| Creators | Pečenková, Markéta |
| Contributors | Perottino, Michel, Švec, Kamil |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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