The development of alternative marketing strategies for a new product line in Hong Kong's export and local markets: cassette tapes.

Description

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 126-128.

Links & Downloads

1. cuhk:320957
2. http://library.cuhk.edu.hk/record=b5886497
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320957

Tags

Magnetic tapes--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320957
Date	January 1975
Contributors	Chan, Peter Tat-ming., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	Lingnan Institute of Business Administration, Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vii, 128, 10 leaves : ill. ; 28 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)