by Woo Yan Fan, Stella. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [36-37, 3rd gp.]). / executive summary --- p.ii / table of contents --- p.viii / Chapter / Chapter I. --- environment of business --- p.1 / Background --- p.1 / Change in Construction Industry in the PRC Context --- p.2 / Quality Management in Hong Kong --- p.4 / Quality Awareness Campaign in the Construction Industry --- p.4 / Quality Management in the Public Sector --- p.5 / Business Opportunity in Quality Management in the PRC --- p.6 / Chapter ii. --- quality assurance - confidence to the purchaser --- p.7 / Definition --- p.7 / "Service Concept of the TQM Quality Management Co., Ltd" --- p.7 / Implementation of Quality Assurance Management --- p.8 / Benefits of a Fee-based Quality Assurance Sytem --- p.10 / Chapter iii. --- market reserach --- p.11 / Analysis of Quality Management in the PRC Context --- p.11 / Current Quality Problems --- p.11 / Underlying Reasons for Quality Problems --- p.12 / Implementation of Quality Assurance in China's Construction Industry --- p.12 / Difficulties in Applying Quality Assurance in China's Construction Industry --- p.14 / Strategy for Implementating Total Quality --- p.15 / Product Profile --- p.16 / Market Profile --- p.21 / "Shanghai""" --- p.22 / Beijing --- p.26 / Guangzhou --- p.28 / Market Potential --- p.28 / Customers' Profile --- p.32 / New World Development --- p.32 / Henderson China --- p.33 / Other Major Players --- p.35 / Competitors' Profile --- p.35 / Direct Competitors --- p.35 / Indirect Competitors --- p.35 / Chapter iv. --- target market --- p.37 / Chapter v. --- marketing strategy --- p.39 / Marketing Objectives --- p.39 / Customer Acquisition --- p.39 / Break Even in the First Year --- p.40 / Mission --- p.40 / Growth --- p.40 / Marketing Plan --- p.41 / Product --- p.42 / Product Objectives --- p.42 / Product Strategy --- p.43 / Promotion --- p.44 / Promotion Objectives --- p.44 / Promotion Strategy --- p.45 / Pricing --- p.45 / Pricing Objectives --- p.45 / Pricing Strategy --- p.46 / Growth --- p.47 / Growth Objectives --- p.47 / Growth Strategy --- p.48 / Human Resources --- p.48 / Human Resources Objectives --- p.48 / Human Resources Strategy --- p.49 / Chapter vi. --- management team --- p.50 / Leadership and Organisation --- p.50 / "Founders of the TQM Quality Management Co., Ltd" --- p.50 / Other Staff and Associates --- p.51 / Chapter vii. --- financial aspects --- p.52 / appendices / Chapter 1. --- SHANGHAI - PUDONG NEW DEVELOPMENT AREA --- p.A-l / Chapter 2. --- SHANGHAI - INFRASTRUCTURE DEVELOPMENT --- p.A-2 / INFRASTRUCTURE PLAN --- p.A-3 / INFRASTRUCTURE TABLE --- p.A-4 / Chapter 3. --- HONG KONG CONSORTIA ENTHUSIASTIC OVER SHANGHAI PROPERTY --- p.A-6 / Chapter 4. --- LOCAL QUALITY MANAGEMENT CONTRACT IN THE PRC --- p.A-9 / Chapter 5. --- CHINESE CITIES KEY REAL ESTATE FACTS AND FIGURES --- p.A-29 / bibliography. --- p.B-1
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318277 |
| Date | January 1994 |
| Contributors | Woo, Yan Fan Stella., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 55, [37] leaves : ill. ; 30 cm. |
| Coverage | China, China, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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