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FSC produkce na českém trhu / FSC production on the Czech market

The aim of this diploma thesis was to analyze the current effects of FSC production on the Czech market. The analysis of certified products in the Czech Republic was performed from the perspective of consumers and companies. The first step was a short consumer survey, which was distributed among respondents in electronic and paper versions. The main objective of this research was to measure awareness of FSC logo and its effects in the consumer choice process. The second part of this research was dedicated to companies producing or selling certified furniture. The field research was conducted among selected stores situated in České Budějovice.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187761
Date January 2015
CreatorsVESELÁ, Tereza
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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