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A literature review on pop-up stores and their potential to start new business ventures

This literature review investigates the current researches on pop-up stores to get a comprehensive look on the phenomenon and its applicability for micro-entrepreneurs.

Identiferoai:union.ndltd.org:oulo.fi/oai:oulu.fi:nbnfioulu-201712093292
Date11 December 2017
CreatorsSihvola, O. (Otto)
PublisherUniversity of Oulu
Source SetsUniversity of Oulu
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/bachelorThesis, info:eu-repo/semantics/publishedVersion
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess, © Otto Sihvola, 2017

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