Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14236 |
Date | 01 February 1996 |
Creators | Yavas, Ugur, Shemwell, Donald J. |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Source | ETSU Faculty Works |
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