There has been a growing emphasis on consumer education for energy conservation. Models have been developed on the assumption that cognitive change is an antecedent for behavioral change. We examine the effectiveness of energy-conservation campaigns within the context of hierarchy of effects models. A sample of 265 Finnish homeowners was divided into three categories based on their energy cognition. They were then compared in terms of their energy-conservation behavior. Results showed that consumers with varying levels of cognition did not differ in their behaviors. We suggest several potentially useful strategies for increasing the efficacy of energy conservation campaigns.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14439 |
| Date | 01 January 1986 |
| Creators | Yavas, Ugur, Haahti, Antti, Riecken, Glen |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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