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Testing the effects of apology and compassion response in product-harm crises in situational crisis communication theory

Thesis (M.A.)--Michigan State University, 2007. / Adviser: Yoonhyeung Choi. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/256395247
Date January 2007
CreatorsLin, Ying-Hsuan.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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