Diploma thesis is focused on topics of strategic management, business performance management, Balanced Scorecard and Business Intelligence in the company, which operates in Education. Analyzes the current situation and then design and implement selected tools in a specific organization. Main objective is to design a system for monitoring the performance of medium-sized company through the application of the Balanced Scorecard. Not only for monitoring business performance, but also for the management of company itself. Partial objectives include the identification of strategic objectives, design of strategic map and implementation of selected part through Business Intelligence. Diploma thesis first looks at identifying the main risks and benefits of the BSC and BI. In addition, it also deals with the position of the BSC in practice at present, and current trends in BI. A key benefit of this work is another part, which deals with the relation of the parallel implementation of the Balanced Scorecard and Quality Management System according to ISO. The section devoted to design of the Balanced Scorecard strategic objectives are identified, plotted in the strategic map and accompanied by appropriate metrics. Inputs are the interviews, document study and experiences. The acquired information is verified through a questionnaire survey focused on strategic management and performance measurement. For a practical demonstration is realized Business Intelligence project of specific part of the BSC. Since the initial study, through analysis, design, dimensional analysis, modeling, data warehouse design through to the reports design, implementation and evaluation. Part of the work is to establish technological basis required for the implementation and operation of the project. The main benefit is primarily in the practical dimension. The outputs are designed primarily for management. It enables company to enter the world of the strategic management. Selected parts can also be utilized by any other company that deals with similar issues in management. Specifically, it's the relationship between BSC and QMS, BI trends, risks and benefits of the BSC and BI.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77041 |
| Date | January 2008 |
| Creators | Barcal, Jan |
| Contributors | Novotný, Ota, Šteffl, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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