The tension uncovered during this study is between two worlds: the very pragmatic
and enormously challenging world of managing in a rapidly changing and highly
competitive global market, and the scientific world of strategic management thinking
and the concern that contemporary strategic management is unable to deal
effectively with the modern dilemma of globalisation. This dilemma is as a result of
change; before a current scenario can be solved, the next evolution of scenarios is
upon the business community.
In today's turbulent world, globalisation is sweeping away the market and industry
structures that, historically, have defined competition. Swept away with them are the
classic approaches to strategic management, nearly all of which mistakenly assume
that a predictable path to the future can be paved from the experiences of the past.
The solution: Strategy should be dynamic and should change constantly in order to
contend with external turbulences. Organisations should brace themselves for a
future of hyper-competition. They should respond to these rapid changes in the
business environment by adopting a new approach to strategy, one that combines
speed, openness, and flexibility. Organisations need: an ability to sense changes in
their environment; an ability to understand the impact, of this change, on the whole; a
willingness to adapt to change; and an ability to adapt.
Experimenting with new strategies is also important. Constant testing, adaptation and
building on what is found to be successful with customers is the way ahead,
especially when one is trying to re-invent the value provided, or the way in which it is
produced and delivered.
The overall purpose of this experimental strategic learning and management process
is to establish which strategic options or elements thereof are robust across the
possible competitive scenarios, and use the healthiest elements to develop your
strategic intent - your core strategic focus or theme.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/216 |
| Date | 15 November 2006 |
| Creators | Scott, George Alastair |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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