Return to search

NTT's global strategy after re-organization / Nippon Telegraph and Telephone Corporation's global strategy after re-organization

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. / Includes bibliographical references (leaves 85-87). / Nippon Telegraph and Telephone Corporation (NTT), the largest telecommunication carrier in the world, was broken up, and reconstituted NTT mad a new start on July 1, 1999. On that day, free competition in the telecommunication industry began in Japan. And, NTT Communication, new subsidiary, launched international telecommunication services as a no-regulated company. In many other countries, the telecommunication market has already been deregulated. Since there is no longer a distinction between long-distance and local telecommunication carriers, competition has become more severe. Globally, telecommunication has turned into a commodity. It is difficult to differentiate the service from rivals. Furthermore, due to recent data communication and Internet growth, the demand for the integrated network has increased. As business is becoming borderless, to overcome the time and distance, a global network is necessary for multinational companies. In this severe situation, Japanese telecommunication carriers, including NTT and new common carriers (NCCs), have to play the game with these strong experienced players. The mission of NTT, the leading company in the Japanese telecommunication market, is not only to win among Japanese competitors, but also to help strengthen the Japanese telecommunication industry as well. Therefore, at this point, NTT's global strategy is critically important. This thesis begins with an analysis of the Japanese telecommunication industry. It comparatively analyzes NTT's global strategy with those of global rivals, taking NTT's capabilities into consideration, and concludes by offering recommendations concerning NTT's global strategy. / by Atsuko Oka Sumi. / S.M.M.O.T.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/9227
Date January 2000
CreatorsSumi, Atsuko Oka, 1963-
ContributorsD. Eleanor Westney., Management of Technology Program., Management of Technology Program.
PublisherMassachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format87 leaves, 8687121 bytes, 8686879 bytes, application/pdf, application/pdf, application/pdf
RightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission., http://theses.mit.edu/Dienst/UI/2.0/Describe/0018.mit.theses%2f2000-85, http://dspace.mit.edu/handle/1721.1/7582

Page generated in 0.0232 seconds