The thesis of this diploma deals with the implementation of a new product to the market by using project management tools and marketing strategy. To make ensure that all phases of the project have been assembled a series of analyses have been considered, which will serve as assessments of realization and effective preparation of the project so it can be put to a real use. All procedures have been based on a theoretical knowledge to ensure highly successful project standards of the company that the proposal is being prepared for.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318295 |
| Date | January 2017 |
| Creators | Doležal, Martin |
| Contributors | Šebestová, Monika, Smolíková, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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