This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318117 |
| Date | January 2017 |
| Creators | Presse, Michal |
| Contributors | Bohuslav, Tomáš, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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