Includes abstract. / Includes bibliographical references (p. 248-307). / The current research examines the effects of cultural institutions on the relationships of market orientation and its theorized antecedents. Market orientation (MO) is one of the most prominent topics in scholarly marketing research.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/11881 |
| Date | January 2009 |
| Creators | Gress, Tobias |
| Contributors | Burgess, Steven Michael |
| Publisher | University of Cape Town, Faculty of Commerce, School of Management Studies |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Doctoral Thesis, Doctoral, PhD |
| Format | application/pdf |
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