Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2007. / South Africa is a fast growing and developing sport tourism destination and has hosted
various international sport tourism events. With specific reference to the 2006 Old Mutual
Two Oceans Marathon (OMTOM), which is considered one the most beautiful marathons in
the world, this study focuses on different stakeholders' perceptions concerning the
management and socio-economic impacts of sport tourism events.
Questionnaire surveys for spectators (n=200), participants (n=200) and residents (n=400), as
well as key informant interviews for established businesses (n=20), stallholders/exhibitors
(n=20), sponsors (n=4), the event organiser (n=1) and the destination marketing organisation
(n=1), were designed specifically for this study. Spatially-based random sampling for
spectators and participants, was implemented, while purposive sampling for residents,
stallholders/exhibitors, established businesses, sponsors, the event organiser and CTRU,
were adopted to collect data. Volume counts were undertaken to estimate the number of
spectators, while the number of participants was provided by the event organisers.
The direct economic impact of the total of the event's contribution to the local economy was
ascertained by utilising spending patterns of the spectators and participants. The
contribution of the event to the local economy is estimated at R44.7 million, which is relatively
significant. The event is diverse in terms of spectators and participants. The stakeholders
were generally satisfied with the event organisation. Engendering community pride, utilising
a sport tourism event as a regional showcase and providing economic opportunities for local
businesses in terms of leveraging opportunities, were key benefits for local businesses and
residents in close proximity to the race route. However, problems such as traffic congestion
and insufficient parking were raised by all stakeholders and there is still room for improvement
in this area as well as the management on the day of the event.
The study reveals that there is a greater need to consider attendees' motivations, spending
patterns, perceptions and altitudes, demographic profiles, the dire need for community
involvement, as well as current and possible event leveraging opportunities for local
businesses to enhance the management and positive impacts of sport tourism events.
Furthermore, this study also provides holistic information to manage sport tourism events and
to retain standard service quality, fulfil customer satisfaction and generate more economic,
socio-cultural benefits for the tourist destination in a sustainable manner. Stakeholders can
share information, which would improve relevant performance problems in the sport tourism
event industry, moreover, effectively make management decisions and assess the
socio-economic impacts of sport tourism events.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1602 |
| Date | January 2007 |
| Creators | Zhang, Xin |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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