Marketing research is the core business of the STEM/MARK, a. s. The introductory part is about the theoretical basis for analyzing processes of the marketing research company and introduction of the company. The main goals are the analysis of processes with a focus on marketing research workers in CATI studio (especially the definition of their roles in processes), identification of narrow parts of processes, description of the fundamental problems and creating corrective arrangements. Used methods are standardization of work and working time balance. In the final section are presented verifying the functionality of models and standards in practice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9365 |
| Date | January 2008 |
| Creators | Faltus, Robert |
| Contributors | Svobodová, Hana, Mejdrech, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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