Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions

Description

Zugl.: Bern, Univ., Diss., 2008

Links & Downloads

1. http://d-nb.info/992158826/04
2. http://www.verlagdrkovac.de/978-3-8300-4194-8.htm

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/304402543
Date	January 2008
Creators	Malär, Lucia
Publisher	Hamburg Kovač
Source Sets	OCLC
Language	English
Detected Language	English