Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions /

Description

Diss. rer. oec. Bern, 2008. / Im Buchhandel: Hamburg : Kovač. Literaturverz.

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1. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017152970&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
2. http://d-nb.info/992158826/04
3. http://www.verlagdrkovac.de/978-3-8300-4194-8.htm

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/428240984
Date	January 2009
Creators	Malär, Lucia.
Publisher	[S.l. : s.n.],
Source Sets	OCLC
Language	English
Detected Language	English